Since 2012, Steele Rubber Products has sponsored the Master Builder Award at the World of Wheels / AutoRama / Cavalcade of Customs show car series. During the 2018-2019 season AutoRama traveled to 14 different locations across 12 states and 2 countries choosing a winner at each stop. The Master Builder Award is given to one…
Recently, SEMA expanded it’s youth outreach efforts by partnering with the NHRA’s Youth & Education Services (YES) Program. As a SEMA member company located near the infamous Zmax Dragway in North Carolina, Steele had the opportunity to send some volunteers to participate in this student career day when it came to town in April. Joanna…
If you’ve ever restored a car or truck, especially one that’s considered uncommon, you know it can be hard to find replacement parts- even harder if you’re trying to keep things original. Here at Steele, we feel your pain and one of the ways we try to ease it is through our revulcanization services. On…
Just a few new parts this month but we’ve there’s a lot more where that came from! Lincoln Continental 70-3874-87 – Rear Finish Panel to Package Tray Weatherstrip for 1964-65 Lincoln Continental Convertible. This weatherstrip attaches to the trunk body and seals between the finish panel and the package tray near the convertible top when…
Have you ever been shopping for weatherstripping and looked at some of the names of the parts and thought to yourself “What in the world?”. Yeah, we know. There can be some pretty odd names for this stuff. Some of our parts names are self-explanatory like ‘Trunk Weatherstrip’ or ‘Windshield Gasket’ but there are plenty…
Each year we go to Detroit Autorama expecting to see great things and 2019 definitely didn’t disappoint! There were so many great builds, so much creativity, skill and thought put into each one that it blew us away. The Great Eight was packed with exceptional builds built by professionals vying for the Ridler Award but…
This month we have some very exciting new parts! And, as we continue to fill in holes in our product lines, spot trends and research customer requests we have another month with something for everyone! Pontiac 70-4076-20 – Firewall Grommet for 1966- 70 Pontiac models with V8 and Air Conditioning This grommet or plug for…
The Detroit Autorama Preservation Award pays tribute to the machines that inspired all that came after them and each year this award is presented to a vehicle chosen as the most outstanding car with significant importance in original condition, hence the name “Preservation Award”. This year “The Empress” was chosen. This 1951 Chevrolet Custom Cruiser…
There are times when it’s painfully obvious that you need new weatherstripping- you have an identified leak, a seal gets torn or is even missing in places- but, in many cases it won’t be that obvious. Chances are if you wait till you’re seeing the road through the crack at the bottom of your door,…
If you’re anything like us here at Steele, we know you can’t wait for car show season to start back up again! But, before you take off the cover and pull your classic back out of the garage this Spring, it’ll need a little TLC. I asked the enthusiasts here what they do for their…