Skip to content
Back to All Listings

Getting Ready For SEMA 2012

Once again, Steele Rubber Products will be setting up shop in Hot Rod Alley of the SEMA Show, (Booth 22982). You can also see quality parts from Steele throughout the show floor.

Each year, Steele sponsors several young builders at the SEMA Show to help  promote the future hot rod builders of our industry and showcase our parts.   Steele has always felt that it’s important to help create the next generation of hot rodders and car restorers, so we do our best to showcase them at the largest car show in the world, the SEMA Show.

Justin Carrillo.  For the past two years, Steele has sponsored young custom car builder Justin Carrillo.  In past years, his Cadillac’s have won awards from Mother’s Car Polish and General Motors.  For 2012, we’re helping Justin bring three cars to the show; 1957 Buick Special, 1965 Cadillac Convertible and 1966 Cadillac Coupe DeVille.

Pin.  Five years ago, we met a young builder that paid homage to the classics of the past, while infusing his own flare for custom builds.  Anytime we can find a young builder that respects the traditions of hot rodding, we want to support his efforts.  This year will be our fifth year sponsoring Pin from Pin Did It, LLC, and we’ll be bringing two of his cars; 1950 Buick Sedanette and 1967 Lincoln Continental.

Adam Cox.  You may not think of Iowa when you are thinking about hot rods, but that is exactly where we found young car restorer Adam Cox.    This will be the first year that Adam is showing a car at SEMA and we’re proud to be his sponsor.  His 1954 Chevy Belair has been restored to its original form, but covered in a modern paint scheme created by Adam.

Bare Speed.  For years, the builders at Bare Speed have been best known for turning imports and tuners into works of art.  Several years ago, Clarence Chen and the Bare Speed crew set out to build a classic Mustang for SEMA and Steele was there to help out.   This year, we’ve invited the crew to show off a classic 1968 El Camion at the SEMA Show.

For the past few years, the SEMA Show has been overwhelmed with the latest and greatest new car models, including the retro versions of Mustangs, Camaros and Challengers.  But, we feel it’s important to show attendees what the originals of these cars look like.  Steele makes every effort to showcase cars from the 1930’s through 1970’s in our sponsorships for the annual SEMA Show, and 2012 will be our biggest year ever.

So, if you go to the show, keep your eyes peeled for cars with a Steele Rubber Products license plate.  And, if you get a chance, stop to talk to the young builder of the car.