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October 4, 2021

Our Top Takeaways From the 2021 IBEX Show

Our Top Takeaways From the 2021 IBEX Show

We were so excited for the 2021 IBEX Show (International BoatBuilder’s Exhibition) and it did not disappoint! This was our first time ever exhibiting at IBEX. Apparently traffic was down from years before but we surely did not feel as if we missed anything. We received a warm welcome from long-time exhibitors and were able to meet many of the industry’s largest dealers.

Listed below are some of our most important takeaways leaving IBEX:

  • This was a great opportunity on several levels for Steele Rubber Marine! The attendees at this show were there for a purpose – to do business and find solutions for their needs. This led to many conversations that were direct and educational. Having the luxury of being face to face we were able to express our passion for our brand, our products and show what sets us apart from our competitors.
  • Our quality is unwavering! While we continue to create brand awareness in the marine industry, there are still instances of personal ‘car ties’ that draw businesses to us. We met the CEO of one company who was interested in us because his design engineer used us on a personal car restoration project.
  • Steele Rubber Products’ value propositions are a breath of fresh air to a volatile and uncertain market – a company willing to partner to provide the best products in a win-win relationship is rare. This opens a lot of opportunities to fill unmet needs as builders and dealers alike are looking desperately for reliable, consistent and quality suppliers.
  • We were able to hear requests/ideas in real-time from boat builders and businesses! Sending an email or orchestrating a zoom meeting is planned out to the point where you hit your bullet points and it’s done. In person it’s a difference experience where ideas can spark in the midst of any conversation! Many of our conversations led to product recommendations and requests which tells us there is always a need for new products!

It was thrilling to meet so many new people while also putting faces to the names of companies we have been working with but haven’t had the chance to meet! We are already looking forward to next year! Thank you to everyone who stopped by our booth, we appreciate you!

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