Here at Steele Rubber Products, we are well known for our direct fit rubber and weatherstripping parts for classic cars, trucks and hot rods, but there’s a whole other exciting side to us: Steele Rubber Universal! Our “Universal line” has been carefully designed and curated for the custom car builder or for anyone doing a…
For the 10th year in a row, we hosted an after-hours cruise in to celebrate our favorite holiday- National Collector Car Appreciation Day (CCAD)! At the request of The SEMA Action Network, the U.S. Congress first recognized CCAD in 2010 as a way to raise awareness of the vital role that automotive restoration and collection…
For many years here at Steele we’ve been helping people find weatherstripping for their projects that don’t have an OEM replacement with our Universal Products line. Recently we had a customer looking for Beltline Weatherstripping for his 1982 Dodge Rampage. Our product specialist gave him a few recommendations and he let us know that our…
For many years here at Steele we’ve been helping people find weatherstripping for their projects that don’t have an OEM replacement with our Universal Products line. Recently Tony Merk of Vintage Restoration in Troutman, NC stopped in to find some door seals for a Land Rover Defender 110 that he was restoring at the shop….
Last year as a company, we turned 60! Not young by any means but still not old enough for a senior discount. The Steele family cherishes the legacy left by our founder and, as part of our 60th year celebration, we went back through our history to document it in this brief summary. HISTORY In…
Since 2012, Steele Rubber Products has sponsored the Master Builder Award at the World of Wheels / AutoRama / Cavalcade of Customs show car series. During the 2018-2019 season AutoRama traveled to 14 different locations across 12 states and 2 countries choosing a winner at each stop. The Master Builder Award is given to one…
Recently, SEMA expanded it’s youth outreach efforts by partnering with the NHRA’s Youth & Education Services (YES) Program. As a SEMA member company located near the infamous Zmax Dragway in North Carolina, Steele had the opportunity to send some volunteers to participate in this student career day when it came to town in April. Joanna…
If you’ve ever restored a car or truck, especially one that’s considered uncommon, you know it can be hard to find replacement parts- even harder if you’re trying to keep things original. Here at Steele, we feel your pain and one of the ways we try to ease it is through our revulcanization services. On…
Have you ever been shopping for weatherstripping and looked at some of the names of the parts and thought to yourself “What in the world?”. Yeah, we know. There can be some pretty odd names for this stuff. Some of our parts names are self-explanatory like ‘Trunk Weatherstrip’ or ‘Windshield Gasket’ but there are plenty…
Each year we go to Detroit Autorama expecting to see great things and 2019 definitely didn’t disappoint! There were so many great builds, so much creativity, skill and thought put into each one that it blew us away. The Great Eight was packed with exceptional builds built by professionals vying for the Ridler Award but…